UK Lifting Store
About the Brand
With over 45 years of experience, and stocking more than 5000 quality lifting products – many of which are made in the UK - the UK Lifting Store is the place to go for competitively-priced premium-grade lifting products.
But it’s not just its wide range of quality items that sets UK Lifting Store apart from its market competitors, it’s the advice they offer to all prospective clients. With safety their number one concern, the team at UK Lifting Store works hard to ensure customers get the right products for their needs, providing certification for the large majority of products available.
It's next-day delivery service ensures that any stocked items ordered by 1.30pm will be received the next working day. Customers also benefit from a 30-day return policy and 12-month warranty on all equipment.
Passionate about safe, quality lifting products, and able to provide both ready-made and made-to-order items, UK Lifting Store is a national provider in the manufacture and procurement of lifting and material-handling equipment.
The Problem
UK Lifting Store’s problems began during Covid. Prior to this, the company's traditional marketing methods were working well, and it had a dedicated localised customer base who regularly went in-store to buy and order their products.
But when Covid came along, in-store buying largely shifted to online buying, and UK Lifting Store had no skills or knowledge to sell its products via the digital landscape.
The brand hadn’t identified its target audience, and its website was basic, outdated, and proved difficult for the team to update internally, with no function to sell products online. UK Lifting Store also had zero keyword search rankings, meaning the brand was virtually invisible online.
Our Solution
It was clear that Covid was the catalyst for change that UK Lifting store needed and we were more than thrilled to become a part of this change. We expertly designed a new website that helped users find the products they needed quickly and efficiently and re-branded the company to not only help them recover losses but also reintroduce them to the world and to brand new clients as an esteemed and professional lifting goods supplier.
We also launched UK Lifting Store’s new e-commerce site on the Shopify platform, ensuring the company could easily manage its inventory, process orders, and reach its target audience.
To identify the needs of the users who were looking for products on the UK Lifting Store website, we created customer journey maps and personas. Our SEO strategy identified that customers weren’t using social media to find products – but were instead searching on Google. This led us to focus on our SEO, helping users eliminate time-consuming searches for certain products by ensuring page rankings for UK Lifting Store’s products.
We also focused on PPC, allowing the precise targeting of the brand’s specific audience, limiting wasted impressions and increasing conversions. Initially, we spent more on ads, but within six months, we managed to break even with SEO.
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