MAC Surfacing
About the Brand
First established in 2004, family-owned road surfacing company Mac Surfacing began with mostly road tarmacking and domestic roadwork. Today, MAC Surfacing is one of the UK’s largest road planing companies, offering an entire range of services including, paver hire, plant hire, plant maintenance, plant haulage and more.
After working with MAC Surfacing for over 18 years and currently working with the second generation, we have a long-standing relationship with MAC Surfacing and the successful expansion of their brand and processes. This case study will explore MAC Surfacing’s initial problems, the solutions we implemented, and how these solutions contributed towards £30 million+ growth.
The Problem
Our analysis discovered several key areas where MAC Surfacing’s processes could be automated and therefore modernised. In the company’s previous processes, any changes made to a job had to be manually updated across all data points, shift allocation was very administratively heavy, and many processes took up much more time than they needed to.
MAC Surfacing’s brand was also in need or repositioning in order to aid its organic presence. Their website was also in need of a redesign to accurately display their core services. This was especially important as the brand was competing with enterprise-level competition due to the nature of public sector work.
Our Solutions
We focused on organic SEO to get MAC Surfacing ranked nationally for the main key phrases people were using to find the services the brand offered. As the business was continuing to grow, we created a bespoke portal which enabled business automation to ensure MAC Surfacing’s operations were able to keep up with demand.
More solutions we implemented included an interactive Kanban board which automatically displays each job and what plant and resources were being used for them and when, a smart shift allocation to simplify availability and roles, and a mobile field app that enabled a decrease in cycle time by digitalising information between infield assets and headquartered staff.
Mobile Field App
We designed and developed a Mobile Field App to help bridge the communication between onsite operatives and office-based staff. Capturing job variations and allowing them to be “signed off” live and streamed back into the portal with the support documentation meant instant invoicing, leading to improved cashflow and reduced payment cycle times from months to days.
The app also provides a pre start analysis of all plant to be live streamed to the workshop, allowing maintenance to be planned ahead with better transparency across departments. When a vehicle goes down it is automatically visualised across all departments so that alternatives can be arranged for any effected jobs.
Bespoke Management Portal with Interactive Touchscreen Kanban Job Board
The digital transformation strategy included improving departmental communication and visualisation. Originally, the business was run on decentralised systems and worksheets. Our vision was to create a single source of truth that enabled the board to take management decisions based on insight and analytics.
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Creative Ideaz has always allowed use to stay ahead of the competition with our online presence and marketing as well as more recently developing our internal portal system. Our internal system allows us to run various areas of the business which off the shelf software has never been an option - as time goes on, we bring on different departments of the business to eventually be fully managed in one piece of software. This is rolling out to our site based staff by way of an app which is making us the "DPD" of the surfacing world and overall service offering to our customers.
What Mac Surfacing think of us
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