How British Enterprises Can Save 40% with Fractional Marketing

Marketing is essential for any business – but the price tag can be steep. Whether you're a small or mid-sized business, the financial burden of hiring a full-time marketing team can be overwhelming.  

But what if there was a way to access expert marketing strategies without breaking the bank? Enter fractional marketing - a game-changer for businesses looking to maximise their marketing impact while saving money. Let’s take a look how British enterprises are using fractional marketing to save up to 40% on their marketing costs - and how you can too.

What is Fractional Marketing?

Fractional marketing is a clever way for businesses to access high-level marketing expertise without committing to the full costs of a full-time hire. Instead of paying for a full-time marketing director or manager, businesses work with seasoned experts or agencies like ours on retained number of days per month.  

This approach is particularly beneficial for UK businesses wanting to scale but who may not yet have the resources for a full in-house marketing team. For example, a marketing expert may only be needed for strategy development, while day-to-day execution can be handled by an existing in-house team, or another fractional team member. This makes it an incredibly cost-effective solution.

How British Enterprises Save Big with Fractional Marketing  

The numbers don’t lie: fractional marketing can result in savings of up to 40% compared to hiring full-time staff. For instance, the cost of a full-time marketing manager in the UK can easily run upwards of £45,000 to £60,000 per year. That’s a hefty sum for any business, and when you add in recruitment, benefits, and additional overhead costs, the total expenditure increases even further.  

Fractional marketing is a smart alternative. By only paying for the time you need, businesses can cut marketing costs by up to 40% and still get the expertise and results they crave.  

Real Businesses, Real Results  

Don’t just take our word for it – let's talk results. Here are some examples of UK businesses that have saved big and grown bigger thanks to our fractional marketing efforts here at Creative Ideaz:

Este Medical Group:  

When Este Medical needed to expand its reach and drive new customer acquisition, we stepped in with a tailored marketing strategy. Using a mix of SEO, PPC, and social media management, we helped them increase leads by 30% in just three months – without the need for a full-time marketing department.  

GEEX:

For GEEX, a brand that thrives in a highly competitive market, we helped refine their messaging and optimise their digital presence. This led to a 40% increase in website traffic and conversions, all while maintaining a lean marketing budget.  

MAC Surfacing:

Local visibility was key for MAC Surfacing. We fine-tuned their local SEO and content strategy, and within a quarter, organic search results increased by an incredible 50%!

Specialised Expertise & Local Success Metrics – All Without the Full-Time Price

One of the biggest advantages of fractional marketing is the access it gives you to specialised expertise - without the full-time price tag. Rather than settling for a generalist, you can tap into a team of experts in areas like SEO, PPC, branding, and data analysis. At Creative Ideaz, we’ve assembled a team of talented and experienced marketing pros ready to take your business to the next level.

But we don’t stop there. The beauty of fractional marketing is that it’s never a one-size-fits-all solution. We know the UK market inside and out, and our localised success metrics ensure your campaigns are crafted for maximum impact.  

Whether you're targeting a specific region or aiming for national or even international visibility, we fine tune your strategy to deliver results you can see and feel.  

We track ROI every step of the way, so you’re always in the loop about what's working - and what’s not. If something’s underperforming, we adjust it. If something’s working, we scale it. No fluff, just results.  

Cut Costs and Boost Results with Creative Ideaz  

Fractional marketing isn’t just about saving money – it’s about being smarter with your marketing spend. By accessing top-tier expertise, using localised success metrics, and focusing on measurable results, UK businesses can save up to 40% on marketing costs while still driving significant growth.  

Here at Creative Ideaz, we’re here to help you get more for less. Let’s craft a fractional marketing strategy that delivers the results you deserve. Ready to enter a new chapter of business growth? Let's talk!