NICs Rise to 15% in April 2025 – The Business Impact & Smart Marketing Solutions

Nowadays, the cost of doing business is rising faster than the cost of your morning coffee. Nd now, with National Insurance Contributions (NIC) set to increase to 15% in April 2025, business owners everywhere are scratching their heads, wondering whether it’s still worth it to hire a full-time marketing team.  

Let’s be real, marketing is a single person job anymore. It’s now unheard of to have a single marketing manager juggle SEO, content creation, PPC, and everything else. Today, when it comes to getting real results, you need an entire team of experts. In this blog, we’ll explore why NICs are rising, what an effective marketing team should look like, and how fractional marketing could be your ticket to a leaner, more efficient marketing machine.  

Why are NICs Rising and What Does It Mean for You?

The 15% NIC increase is really shaking things up. If you’re already feeling the pressure of high full-time employee costs, this hike will only add more strain to your marketing budget. There are many hidden costs that come with full-time hires, including pensions, holiday pay, training, recruitment fees, and more – the only solution is to cut them.  

Here at Creative Ideaz, we understand the frustration of watching your marketing budget shrink with every new hire. But the good news is you don’t have to make that sacrifice anymore. Fractional marketing teams like ours offer a cost-effective alternative that helps you keep your marketing strong without the expenses of full-time staff.  

What a Successful Marketing Team Should Look Like  

You might be able to get by with one or two in-house marketers. But if you want real competition in today’s market, you need much more. Here’s a breakdown of what a successful marketing team should look like:

Strategy and leadership:

A strong CMO-level direction is needed to direct your marketing efforts in all the right places.  

SEO and content expertise:

These are the pros who know how to get you ranked on Google and turn clicks into customers.

PPC and paid ads:

Driving a positive ROI, these experts ensure every penny spent on ads delivers results.  

Branding:

In a world of distractions, the right branding can give your business a look that sticks in the minds of your target audience.  

Data and analytics:

The number crunches who optimise performance and make sure you’re getting the most out of every campaign.  

Why Fractional Marketing is the Smart Choice for 2025  

More skills, less overhead:

With fractional marketing, you pay for the expertise and not full-time salaries. It gives you marketing talent on demand, and not at a permanent expense.  

Scalable and flexible:

Business needs change and it’s crucial your marketing changes alongside. Fractional marketing allows you to ramp up efforts during peak times and scale down when things get quieter.  

Better ROI:

Fractional marketing teams bring together a range of specialised knowledge across multiple disciplines. You get the best of each marketing field instead of hiring a jack of all trades, giving you better return on your investment.  

Why Wait? The Time to Switch is Now

With NICs set to increase, this is the perfect time to explore fractional marketing. You can access a full, expert team for the cost of a fraction of the overhead of in-house staff. Plus, with our expert marketing strategists at Creative Ideaz, we’ll tailor our services to help you scale your business without worrying about rising costs.

Don’t wait until it’s too late to make the switch – by investing in a flexible and results driven team like ours, we can help you keep your marketing strategy strong and your costs down.  

Ready to grow smarter, faster, and more cost-effectively than ever before? Let’s talk!