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Paid Ads Executive
Location:
Birmingham, UK
Experience:
4+ Years
Company Benefits
After three months' probation, you can look forward to all this:
- Competitive Salary
- Health & Wellness programmes
- Up to 22 days holiday. Plus Bank Holidays depending on the length of service
- Flexible Working Hours
- Professional Development opportunities
- Company Pensions
- Creative and collaborative work environment
Job Brief
We are seeking a skilled and results-driven Paid Ads Executive with a minimum of 3 years of hands-on experience in planning, executing, and optimising paid advertising campaigns across various digital platforms. The ideal candidate will have a strong understanding of digital marketing trends, data analysis, and a proven track record of driving successful paid advertising strategies.
- Competitive salary (between £24k-£28k depending on experience)
- Performance-based bonuses
- Health and wellness programs
- Professional development opportunities
Responsibilities
- Campaign Strategy and Planning: Develop and implement effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
- Ad Creation: Create compelling and visually appealing ad creatives that align with campaign objectives and target audience.
- Budget Management: Monitor and manage advertising budgets, ensuring efficient allocation and optimisation of resources to achieve campaign goals.
- Audience Targeting: Conduct thorough audience research and segmentation to identify target demographics and optimise ad targeting for better performance.
- Keyword Research: Perform keyword research and analysis to enhance the effectiveness of search engine marketing (SEM) campaigns.
- Analytics and Reporting: Utilise analytics tools to track, analyse, and report on key performance indicators (KPIs). Provide regular performance reports and insights to stakeholders.
- A/B Testing: Implement A/B testing methodologies to optimise ad creatives, copy, and landing pages for better conversion rates.
- Stay Updated: Keep abreast of industry trends, changes in advertising platforms, and emerging technologies to ensure the effectiveness of campaigns.
Requirements & Skills
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Minimum of 3 years of hands-on experience in paid advertising.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, etc.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and collaboration skills.
- Familiarity with SEO principles and their impact on paid advertising.
- Certifications in relevant platforms (Google Ads, Facebook Blueprint, etc.) is a plus.
- Results-oriented mindset with a focus on meeting and exceeding performance goals.
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