Join Our Team
Email Marketing Specialist
Location:
Brindley Place, Birmingham
Experience:
4+ Years Experience
Company Benefits
After three months' probation, you can look forward to all this:
- Competitive Salary
- Health & Wellness programmes
- Up to 22 days holiday. Plus Bank Holidays depending on the length of service
- Flexible Working Hours
- Professional Development opportunities
- Company Pensions
- Creative and collaborative work environment
Job Brief
As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive engagement, retention, and conversion. You will collaborate with cross-functional teams to create compelling email content, manage subscriber lists, analySe campaign performance, and implement strategies to optimise email marketing efforts. The ideal candidate will have a strong understanding of email marketing best practices, excellent communication skills, and a data-driven mindset.
Responsibilities
Campaign Strategy and Planning:
- Develop and execute comprehensive email marketing strategies aligned with overall marketing objectives.
- Collaborate with the marketing team to integrate email campaigns with other marketing channels for a cohesive customer experience.
Content Creation:
- Create engaging and relevant email content, including copywriting and design, to capture the attention of the target audience.
- Ensure emails are mobile-responsive, visually appealing, and in line with brand guidelines.
List Management:
- Manage and segment email subscriber lists to deliver personalised and targeted content.
- Regularly clean and update email lists to maintain deliverability and compliance with regulations (e.g., GDPR, CAN-SPAM).
Automation and Sequences:
- Implement marketing automation workflows and drip campaigns to nurture leads and guide subscribers through the customer journey.
- Optimise automation processes to enhance efficiency and effectiveness.
A/B Testing and Optimisation:
- Conduct A/B testing on various elements of email campaigns (subject lines, content, calls-to-action) to improve performance.
- Analyse data and key metrics to optimise campaigns for better engagement and conversion rates.
Performance Analysis and Reporting:
- Monitor and analyse key performance indicators (KPIs) to evaluate the success of email marketing campaigns.
- Provide regular reports on campaign performance, identifying areas for improvement and optimisation.
Compliance:
- Stay informed about email marketing regulations and ensure compliance with data protection laws and industry standards.
Requirements & Skills
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing with a focus on strategy, execution, and analysis.
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written communication and copywriting skills.
- Understanding of HTML for email template customisation is a plus.
- Knowledge of best practices in deliverability, segmentation, and personalisation.
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