10 Books Every Marketer Should Read

Books are a wealth of knowledge, so if you’re looking for inspiration, there’s no better place to look than a book shop, library, or work colleague’s book shelf. We’ve picked out ten of the best books every marketer should read in 2022/23. Get ready to be inspired and get your business out there...

1. Pandemic, Inc by Patrick Schwerdtfeger

This book is primarily aimed at small businesses, the self-employed, and entrepreneurs, and it gives them an insight into how their business can use difficult circumstances such as the recent Covid-19 pandemic to their own advantage. The central theme is one of change = opportunity, and Patrick delves into key topics that focus on new tech, cryptocurrencies, and social unrest. This book is all about how businesses can build possible opportunity from otherwise tricky situations.

2. Generation Brand by Irina Soriano

This book looks at the idea that we’re all creating our own life-brand – whether we know it or not. In Generation Brand, Irina talks about taking control of your own personal life-brand, building confidence and self-belief and how this approach can help advance your career. Irina looks at principles that you can apply both to your personal life and your role within marketing.

3. The Social Organism by Oliver Luckett and Michael J Casey

In this radical book, Oliver Luckett and Michael J Casey compare social media with the intricate workings of living organisms. They explore ideas such as why some posts go viral, and offer up an understanding that will hopefully enable the reader to go away and use the knowledge they’ve learned to use social media to their advantage.

4. The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life by Howard Brodsky

This book looks at how to deliver the unexpected to both your customers and employees. It’s about creating experiences that your customers remember and which make them feel valued. This, in turn, will help ensure your business is remembered and they stay loyal. Full of practical advice and tools to use to help your business go above and beyond.

5. Instabrain by Sarah Weise

If your business is aimed at Generation Z (13-24), then this is the book for you. Here, Sarah Weise, uncovers rules for both marketing and building your brand so that your business is relevant for this younger generation of tech-savvy users. You’ll learn everything you need to know in order to successfully target this section of society and ensure they engage with your brand.

6. Give and Take by Adam Grant  

The New York Times bestseller looks at the idea that we don’t need to see each other as competition, and that in fact, the best way to get to the top is if you bring others along with you. Inclusive and utterly refreshing in this world that is often so cut-throat.

7. Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

Struggling to find the right thing to say? Can’t figure out why some words are powerful and others not so much? Check out this quick read from Phil M. Jones. In it, he explores the tactics you need to engage in order to get exactly what you want.  

8. The 1-Page Marketing Plan by Allan Dib

This great read is ideal for small businesses and the self-employed. It cuts to the chase and gets rid of any excess waffle around marketing, and tells you how to create a simplified marketing plan that you can stick to. Easy to follow and easy to do – you’ll have mastered your marketing plan in no time (and have done it all on one page to boot!)

9. Contagious: Why Things Catch On by Jonah Berger

If you want your marketing content to go viral, have a read of Contagious by Jonah Berger. Here, you’ll find actionable techniques you can try in the quest to get your messages out there.  

10. Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard

This book looks at how to go about creating a brand that will resonate with people both online and off, IRL. It looks at what you need to do in order to cultivate a brand with meaning, create a sense of community, and stand out in a very crowded world. It all starts with your brand, so get it right and build solid foundations with the help of this must-read book.