Why You Should Optimise Your Website Performance!

How will Optimising my Website Performance Help My Online Business?

There are a variety of ways in which you can improve your online business such as updating your keywords, improving your SEO or enhancing your conversion rate optimisation.

However, an even easier way for your website to be crawled and ranked by Google is to just simply conduct website performance optimisation.

There could be many factors affecting website performance. here are many quick solutions for this.

How to Speed Up Website Performance?

Optimise Images for SEO

One of the simplest ways to improve your speed is by optimising your images before putting it onto your site. By using online websites such as ‘Optimizilla’, you will be one step closer to having a speedier website. The best image optimiser WordPress is plugins such as ‘Autoptimize’.

Minimize Code on Your Site

Especially if you have a WordPress site, there are so many options to use plugins or a backend editor to edit the design of a site. This gives you the option to reduce using CSS and HTML in your website reducing the time it takes to load a page.

Enable Browser Caching

If you enable browsing cache, when a user visits your site again, it will load faster for them because the files have been saved.

Be Mobile Friendly

Especially in the modern-day, an increasing amount of people are searching on the go - So make sure they have a reason to stay on your site. If it’s not user-friendly Google could give you a ranking penalty. This will lower the rankings of your site and will not be as visible to a wide audience.

Clear Junk

Any unused images, video, plugins, pages should be cleared from your site. The more files you keep the heavier your website will become taking longer for each page to load.

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How to Check Website Speed and Performance?

Make sure you do a website performance test. You can use several website performance services, such as ‘GTMetrix’ or ‘Page Speed Insights’, to see how well your website is performing and where the issue is that is slowing your site.

Should I Optimise my Website?

YES - The answer is always yes.

Not only will it be more user friendly and more likely to keep a user on the site, but it will also improve your ranking in Google. If you have optimised your performance, used the right keywords and improved your SEO, there is a higher chance of your website getting more and more impressions.

Can you use KPI’s to Measure Website Performance?

Another way to optimise your website is by keeping track of your goals by using appropriate Key Performance Indicators (KPI). This way, you can save a lot of time by using KPIs to measure website performance as well. With quantifiable data, you will be able to identify what features are generating most business and which aren’t.

For example, to speed up a WordPress e-commerce website, if 80% of your customers are calling to enquire rather than filling out your online form, it may be best to reduce the number of forms on your site. Instead, promote your phone number wherever you can as this appears to be the preferred option for your target audience.

Once you know what your main goals are, it will be easier to determine which KPIs will be most suitable for your business. Always optimise your site to the fullest. Just remember, the happier your users are, the more likely they are likely to convert business on your site.

Need a Little Help?

Wondering if you could get penalised by Google for your website performance?

Contact us today for more information on how we could help you improve your website performance and how to optimise images for SEO.